About Me
As the co-founder and Managing Partner of Brand Infinity Group, I bring over 23 years of rich and diverse experience in the fields of brand naming, market research, and safety testing. My journey in this dynamic industry has allowed me to work with great people at some of the most renowned organizations, helping them craft and refine their brand strategies in an ever-evolving marketplace.
I hold a Bachelor of Science in Biology and Chemistry, which laid a strong foundation for my scientific understanding and analytical skills. This academic background was further complemented by my Doctorate of Medicine, equipping me with a deep comprehension of medical and therapeutic nuances that inform my approach to brand development in the healthcare sector.
I began my career at Pharmacia/Pfizer as a Physician Consultant, where I gained invaluable insights into the pharmaceutical industry and the critical intersection of medicine and marketing. This experience ignited my passion for brand strategy, leading me to serve in several prominent leadership roles. I have had the privilege of being the Regional President of Brand Institute, where I led initiatives that shaped client branding strategies, as well as a Vice President at both Addison Whitney and Brand Acumen, where I honed my skills in market analysis and brand positioning.
At each of my former agencies, I further expanded my expertise, focusing on innovative branding solutions that resonate with target audiences. Throughout my career, I have collaborated with an impressive roster of clients, including industry giants such as Pfizer, Burger King, United Therapeutics, KOWA, Amgen, Biogen, UCB, J&J, and BioThera. These partnerships have not only enriched my professional journey but have also strengthened my commitment to delivering exceptional brand experiences.
At Brand Infinity Group, we strive to transcend traditional branding paradigms. I am dedicated to fostering a collaborative environment where creativity and strategic thinking converge to develop compelling brand narratives that stand out in crowded markets. My approach is rooted in a combination of scientific rigor and market insight, ensuring that the brands we create are not only innovative but also grounded in real-world performance and consumer understanding.
I take immense pride in the work we do and the impact our brands have on people's lives. As I continue to navigate this ever-changing landscape, my goal remains clear: to empower brands to achieve their full potential, ultimately making a difference in the communities they serve. I look forward to the challenges and opportunities that lie ahead, and I am committed to leading Brand Infinity Group to new heights of excellence.
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When I am not working, I enjoy spending time with my beautiful daughters Alyssa & Brooke along with the rest of my family.