Think BIG. Brand BIG.
GO BIG!
Meet the Process
Expand Your Branding Horizons to Thrive in the New AI Era.
Leverage BIG Branding Expertise & Experience.
Deeper Engagement of Your Audience Creates Greater Emotional Connection.
Heightened Emotionalization Increases Your Brand’s Influence & Affluence.
Background
10cc: Commercial Clarity
- Compound
- Condition
- Clientele
- Criteria
- Chemistry
- Compound
- Condition
- Clientele
- Criteria
- Chemistry
- Primary Research of Patients & Professionals
- Positioning Analysis (when applicable)
- Brand Naming Questionnaire
- Key Executive In-Depth Interviews
The Solution Starts with Discovering the Problem
Breakthrough
Collaborative Strategic Foundation
- Data Driven Review of 10cc’s
- Brand Storytelling Simulations
- MOA Metaphorical Representation
- Brand Personality & Visualization
- Theme and Word-Part Brainstorming
Together We Decide to Design the Right Thing
Blueprint
24Core Criteria
- Breakthrough Summary
- Brainstorming Results
- Creative Cues & Directions
- Story Variations (Written & Spoken)
- Believability MetRx *
* A proprietary methodology for prioritizing and validating which attributes a brand name can most credibly convey naturally and authentically.
“The most important decision is how to position your product.” - David Oglivy
Build
Relentless Name Generation & Screening
- Meticulous Over-Delivery (Thousands of Names Created)
- Worldwide POCA Analysis
- Comprehensive Global Legal Pre-Screening
- International Linguistic Assessment
- Expressive Name Debut Presentation
- Brand & Safety Review Scorecard
- Online Internal Survey
- Selection of Top Names for Primary Research
“A good sounding name will shed problems like water off a duck’s back. A bad-sounding name with absorb them.” - Al Ries & Jack Trout
Benchmark
Actionable Marketing & Safety Research
- HCP Safety Testing: Rx Simulation + Promotional & Commercial Analysis
- Patient Market Research
- Finalist Internal Validation Survey
- Safety Risk & Promotional Review
- BIG Run-Thru™
- Believability MetRx™
- Regulatory Submission Documents
[FDA, EMA, HC, MHRA, PMDA, JPEC/JPMA, CFDA/NMPA, MFDS, TGA, ANVISA, SAHPRA]
Bypass Rejections. Secure Approval.
Broadcast
Visual, Verbal & Digital Stewardship
- Continuous Brand Engagement
- Brand Book & Guidelines
- Visual Voice Expression, Direction & Alignment
- Brand Measurement & Tracking Studies
- Social Media Presence & Publishing Strategy
“Good advertising does not just circulate information, it penetrates the public mind with desires and belief – Leo Burnett
Comprehensive Global Legal Screening
- U.S. Pharmacopeia
- Pharmaceutical Names In Use
- Global Databases
- Common Law Sources
- Web Common Law Sources
- Generic Top-Level Domains (gTLDs)
Pharmaceutical-Specific Sources
- Drugs.com
- RxList
- EMC
EU Regulatory Sources
- EudraPharm
- Article 57
Global Medical Device Nomenclature
Expanded U.S. Search Detail
- State Trademarks
- Business Names
Rigorous Worldwide Linguistic Assessment
- Acoustic Phonetic, Phonological, and Morphological Analysis
- Phonemic Joint & Intra-Syllable Semantic Evaluation
- Quantitative Scorecard Analysis for Finalist Candidates
- Scriptability
- Aural Acuity
- Pragmatic Scoring
- Semantic Typology
- Glue Semantics
- Speech Synthesis
- Speech Recognition
- Parsing
- Graphetics
- Phonological Encoding in Language Production